A Complete Guide For Beginners
What is Instagram shopping, and why do you need it?
Instagram shopping is a group of features of an online frontshop for Instagram users. So users can browse your products, learn, and buy without leaving the app. Know how to set up your Instagram shop?
Make your brand discoverable, and you need to grow with your brand’s Instagram or Facebook users, who are widely connected in the network. Build trust and credibility with your storefront. Customer trust buys your store directly on Instagram over an unknown website. All in one place, no extra thinking, just a direct revenue driver. Effortlessly shopping by users via your Instagram shop.
If you have a low budget, you can start with your Instagram shop, no worries about selling your product. No extra clicks on the link in bio or loading any website, just view your product and purchase it effortlessly.
What do you need before you start?
An Instagram business or creator account
A personal account can’t use shopping features. Your professional account needs to fill out your business information, or convert your account into a professional account. Your Instagram account is important to connect to your Facebook brand page. With a cover image and description. Facebook Commerce Manager powers Instagram shopping features, which can manage the shop and catalog.
Creating and managing a product catalog, adding products, and connecting a data feed. Using a partner platform for connecting your store to Facebook/Instagram and auto-syncing products.
A website domain you own, and you must verify your website domain with Facebook Business Manager to prove ownership of your brand. This is verification to prove that your brand is safe to users and prove brand safety.
Keep compliance with Instagram policies that avoid rejection of your shop.
Requirements
You must sell a physical product (no services and digital-only products).
Must comply with Instagram Policies.
- Commerce eligibility requirements
- Merchant Agreement
- Commerce Policies
You must be in an eligible country.
Professional branding assets
Before starting to tag a product, make sure you have:
- Use a professional logo as your profile image.
- Clear bio with description about your brand.
- Link to your shop or website.
- A visual style for your catalog.
This builds trust and credibility when a user visits your profile.
Convert your account into a professional or business account?
If you have a personal account, you have to convert it into a business/creator account and add business info in that, and also create a Facebook page with a professional logo as profile picture. For full shopping features, convert your account into a business account.
Connect your Facebook page to your Instagram account because your product catalog lives in Facebook Business Manager, and it’s mandatory. For your Instagram shop.
Create your Product catalog. How to set up your Instagram shop
Go to Facebook Commerce Manager, create a new catalog, add a product, and connect your catalog to your business manager account or upload a data feed file.
Tip- Use high-quality images with clear backgrounds
If your store is on Shopify or BigCommerce, the products are auto-synced to Facebook and Instagram, and all updates that appear on Shopify could affect your catalog.
Keep your product photos as lifestyle products, and your product’s name should be short and easily recognizable. Update your inventory regularly, and out-of-stock items. Track your performance in Commerce Manager.
Frequently Asked Questions (FAQs)
- Do I need an e-commerce online store to set up an Instagram shop?
Ans. Yes, you need a domain. You will need to verify your domain at Facebook Business Manager.
- Which platforms can I use to create my product catalog?
Ans. Facebook Commerce Manager, Shopify Store, and Bigcommerce. On Instagram, products are synced from Shopify and Bigcommerce stores.
- How do I convert my Instagram account to a Business account?
Ans. Convert your account and choose business on your Instagram account.
- How do you sell your products without Instagram?
Ans. You can sell your products via a website and run Google paid ads if you want your sales to be smoother. We have smooth digital marketing services for your e-commerce sales.